Sooo. Journey began as a conversation between Siv and Teddy and so they discovered that they have a common vision to support the process of creating a better world. Realizing how aligned they were that the world had reached a point where the action was needed, they began to discuss the possibility of uniting their powers and skills to make an impact. Their vision was to raise awareness, educate and inspire others to find solutions and take action on important topics related to sustainability.

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So that’s how the concept of a digital magazine about sustainability called Sooo was born. Siv was already a founder of a creative agency that set the foundations for the magazine. Teddy with a background in building networks, and creating opportunities and strategies, brought the rest. The idea for the name came from Siv who had the vision of Sooo as a word that always comes up when you present a solution or a question. 

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Marina joined Sooo. a year after, first writing a few articles and then getting more and more involved in Sooo. projects. Her passion for storytelling and shaping visual perspectives for a better vision to impact change matched Sooo. concept to the core.

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